GU Pokémon Collab 2026: Release Date, Prices & Where to Buy
Tokyo Mate
The GU x Pokémon collaboration goes on sale on Friday, October 23, 2026, at GU stores in Japan and on the official online store.
The lineup has 6 adult items and 2 kids items, priced from 1,490 to 4,990 yen. If you're planning a trip to Japan at the end of October, check whether the GU store you're visiting carries the items and has them in stock.
GU Pokémon collaboration: release date and lineup
The GU Pokémon collaboration is one of GU's Special Collections.
Its concept is the life of a trainer living with Pokémon in the forest, with natural colors and outdoor-style details.
- Release date: Friday, October 23, 2026; online sales scheduled to start at 7:15 a.m.
- Where to buy: GU stores in Japan, the official online store and app (kids items only at selected stores)
- Lineup: 6 adult items and 2 kids items, 21 in total counting colors
- Tax-free: at all GU stores in Japan for purchases of 5,000 yen or more excluding tax (not for online purchases)
※ The GU Chiikawa collaboration is scheduled for release in two parts: part 1 on Friday, November 20 and part 2 on Friday, November 27.
GU Pokémon prices and designs by item
The GU Pokémon collaboration is made up of 6 unisex adult items and 2 kids items. Adult sizes run XS to 3XL and kids sizes 100 to 160cm, and the Pokémon and design differ by color.
① Full-Zip Knitted Jacket, 4,990 yen
A zip-up jacket with Pikachu and Eevee silhouettes knitted into the pattern. The zipper pull is shaped like a Poké Ball.
- Navy: Pikachu silhouette and Electric-type icon
- Brown: Eevee silhouette and Poké Ball
- Colors: navy, brown (2)
- Sizes: XS-3XL
② Fleece Full-Zip Hoodie, 3,990 yen
A hooded fleece zip-up with a Pikachu silhouette and a label in outdoor-style contrast colors.
- Black: yellow accent inside the hood
- Green: navy accent on the chest
- Colors: black, green (2)
- Sizes: XS-3XL
③ Half-Zip Fleece Pullover, 2,990 yen
A fleece pullover with a short zip at the neck. It has a label featuring Mew, Charizard and Gengar and a Poké Ball-shaped zipper pull.
- Pokémon: Mew, Charizard, Gengar
- Colors: light gray, red, navy (3)
- Sizes: XS-3XL
④ Sweatshirt, 2,990 yen
A crew-neck sweatshirt with Pokémon silhouettes. The Pokémon shown differ by color.
- Light gray: Bulbasaur, Charmander, Squirtle
- Black: Pikachu silhouette with outdoor-style contrast colors
- Colors: light gray, black (2)
- Sizes: XS-3XL
⑤ Graphic T-Shirt, 1,490 yen
A short-sleeve T-shirt with Pokémon graphics, the cheapest of the adult items.
- White: Dragonite
- Blue: Flying-type Pokémon such as Pidgeotto and Zapdos
- Colors: white, blue (2)
- Sizes: XS-3XL
⑥ Sweat Lounge Set, 3,990 yen
A top-and-bottom set of a long-sleeve top and long pants. Small embroidered Pokémon and logo on the chest, and paracord-style outdoor drawstrings at the waist.
- Pokémon: Slowpoke, Pikachu, Snorlax
- Colors: gray, dark green, navy (3)
- Sizes: XS-3XL
⑦ Kids Sweatshirt, 1,990 yen
A crew-neck sweatshirt for children, with different Pokémon for each color.
- Gray: Chikorita, Tepig, Totodile
- Black: Pikachu silhouette
- Brown: Eevee and its evolutions
- Blue: Froakie, Frogadier, Greninja
- Colors: gray, black, brown, blue (4)
- Sizes: 100-160cm
⑧ Kids Cotton Sweat Lounge Set, 1,990 yen
A cotton top-and-bottom set for children, with Pikachu, Meowth or Eevee depending on the color.
- Natural: Pikachu
- Dark gray: Meowth
- Brown: Eevee
- Colors: natural, dark gray, brown (3)
- Sizes: 100-160cm
Where to buy GU Pokémon and stores with kids items
The adult GU Pokémon items are sold at GU stores in Japan and on the official online store and app, while the kids items are only at some stores. The online store carries both adult and kids items.
✅ GU stores with kids items in Tokyo, Osaka, Fukuoka and Sapporo
| GU store | Location |
|---|---|
| [Tokyo] GU Ginza | 1 min walk from Exit A2 of Ginza Station 📍 Map |
| [Tokyo] GU Marronnier Gate Ginza | Marronnier Gate Ginza 2, 5F 📍 Map |
| [Tokyo] GU Bic Camera Shinjuku East Exit | Bic Camera Shinjuku 7F 📍 Map |
| [Tokyo] GU Okachimachi | Ueno Yoshiike Building 5F-6F 📍 Map |
| [Tokyo] GU DiverCity Tokyo Plaza | DiverCity Tokyo Plaza 4F 📍 Map |
| [Osaka] GU LINKS UMEDA | LINKS UMEDA 3F 📍 Map |
| [Osaka] GU LUCUA 1100 | Directly connected to JR Osaka Station, B1 📍 Map |
| [Fukuoka] GU Tenjin | Mina Tenjin 3F 📍 Map |
| [Sapporo] GU Ario Sapporo | Ario Sapporo 3F 📍 Map |
※ These stores are based on GU's regular kids range. Whether they sell the Pokémon kids items released on October 23, 2026, and whether they have stock, needs to be checked separately before you go.
Checking GU Pokémon stock and buying tips
You can check store stock for GU Pokémon items in the GU app or on the official online store. Pick the color and size you want, then enter the area or store name in the store stock search.
GU doesn't take phone reservations, hold items or order from other stores, so it's best to check stock before you go.
➡️ GU Pokémon official products and stock check
✅ How to check stock
- Choose the color and size of the item you want.
- Tap "店舗の在庫を確認する" (check store stock), then enter the area you're visiting or the store name in "店舗検索" (store search).
- Check the stock at each store in the results.
✅ What the stock symbols mean
- In stock ○: 4 or more items at the store
- Only a few left △: 2-3 items at the store
- Out of stock ×: 1 item or fewer at the store
※ Stock shown on the website and app isn't real-time, so an item may be sold out by the time you reach the store. Before release, some items may not show any stock.
📌 ORDER & PICK
ORDER & PICK lets you order store-stock items online and pick them up at a GU store you choose. You need to register as a member and pay by credit card, and pickup is expected the same day or the next day after ordering. Go once you've been told the item is ready.
Some items can't be ordered with ORDER & PICK, and items paid for online aren't tax-free even if you pick them up in store.
FAQ: GU Pokémon tax-free and tax refund
Q. Is the GU Pokémon collaboration tax-free?
A. Yes. Eligible travelers get tax-free when they spend 5,000 yen or more excluding tax (5,500 yen including tax) at a GU store in Japan on the same day.
Q. Can I get the GU app member price and tax-free together?
A. No. App-member-only prices don't apply when you buy tax-free at a GU store. Items ordered on the online store aren't tax-free even if you pick them up in store.
Q. Does the way tax-free works at GU change from November 2026?
A. Yes. Japan's tax-free system changes to a tax refund (refund afterwards) system for purchases from November 1, 2026.
- Until October 31: pay without consumption tax at the store register
- From November 1: pay with tax included → customs check when you leave Japan → consumption tax refund
How to claim the tax refund and the airport procedure under Japan's new tax-free system are explained in detail in the post below.
👉 Japan Tax-Free Change Nov 2026: How the New Refund Works
This collection, built around a trainer living with Pokémon in the forest, puts each character's features into small details like the Poké Ball zipper pulls and Pokémon silhouettes. If you're planning a trip to Japan at the end of October, take a look in person at a GU store near you.
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