Keana Nadeshiko Guide: Japanese Rice Masks, How to Use & Official Prices
Tokyo Mate
This is a roundup of Keana Nadeshiko products, the brand known for Japanese rice packs and masks. It covers the difference between the sheet mask and the wash-off rice pack and how to use them, the 2026 official prices for the six rice-series items, where it's sold in Japan such as Loft and Hands, and tips for buying at Don Quijote.
Keana Nadeshiko Brand Introduction: Japanese Pore-Care Brand
Keana Nadeshiko (毛穴撫子) is a pore and skin-texture care brand from Japan’s Ishizawa Lab (石澤研究所). It’s known for its packaging featuring a freckled girl, and overseas it’s widely known as a Japanese rice pack or a Don Quijote rice mask.
The flagship line is the Okome Series (お米シリーズ), which uses Rice Serum, a blend of moisturizing ingredients derived from 100% Japanese rice. Beyond rice skincare, the brand also runs a range of product groups including baking-soda cleansers, men’s cosmetics, makeup, oral-care products, and bath products.
✅ Keana Nadeshiko series at a glance
| 1️⃣ Okome Series お米シリーズ | Cleansing, washing, moisturizing and packs using Rice Serum |
| 2️⃣ Onnanoko Series 女の子シリーズ | Baking-soda cleansers, peeling, sheet masks and body care |
| 3️⃣ Otokonoko Series 男の子シリーズ | Men's cleansers, lotion, sheet masks and soap |
| 4️⃣ Make Series メイクシリーズ | Primer and BB cream that correct pores and skin unevenness |
| 5️⃣ Hamigaki Nadeshiko 歯磨撫子 | Baking-soda toothpaste, mouthwash and tooth-cleaning sheets |
| 6️⃣ Keana Nadeshiko Bath Powder 毛穴撫子 入浴料 | Single-use bath powders from Keana Nadeshiko |
| 7️⃣ Onsen Nadeshiko 温泉撫子 | Bath powders themed around bicarbonate, rice, salt and baking soda |
Keana Nadeshiko Rice Pack Comparison
The Keana Nadeshiko Okome Series rice packs come in two types: a sheet mask you put on your face, and a wash-off rice pack you apply and then rinse off.
✅ Okome no Mask vs Okome no Pack comparison
| Item | Rice sheet mask | Wash-off rice pack |
|---|---|---|
| Product name | Okome no Mask (お米のマスク) | Okome no Pack (お米のパック) |
| Volume | 10 sheets | 170g (10 uses) |
| Official price (tax included) | 715 yen | 1,375 yen |
| Use time | About 5 minutes | About 5 minutes |
| Main feature | Easy moisturizing and skin-texture conditioning | Cleanses old dead skin and grime, plus moisturizing |
| Recommended for | When you want easy daily moisturizing | When rough skin texture and dead skin bother you |
| Frequency of use | Can be used daily | Can be used daily |
※ Prices are based on official tax-included prices; actual selling prices may vary by store and time.
📌 Shared ingredient: Rice Serum, 4 types
Both products use Rice Serum (ライスセラム®), a blend of moisturizing ingredients derived from 100% Japanese rice.
| Rice ferment liquid (米発酵液) | A moisturizing ingredient that delivers water to the skin |
| Rice bran oil (米ぬか油) | Gives the skin shine and a feeling of firmness |
| Rice ceramide (米セラミド) | Helps retain moisture in the stratum corneum |
| Rice bran extract (米ぬかエキス) | Smooths out skin texture roughened by dryness |
How to Use Japanese Rice Packs: Sheet & Wash-Off 5-Minute Care
Both Keana Nadeshiko rice packs are used for about 5 minutes. With the sheet mask, you remove it and let the leftover serum absorb; with the wash-off pack, you need to rinse it off cleanly with water.
✅ How to use Okome no Mask
- After cleansing, unfold the sheet and place it on your face, aligning it with your eyes and mouth.
- Press it onto the skin from the center outward, smoothing out any air.
- Remove the sheet after about 5 minutes.
- Gently pat the leftover serum into the skin with your hands.
TIP. You don’t need to wash your face separately after using the sheet mask. Just let the leftover serum absorb, then continue with the rest of your skincare such as cream.
✅ How to use Okome no Pack
- After cleansing, lightly pat your face dry.
- Spread it generously over your whole face, avoiding the eye area.
- Leave it on for about 5 minutes.
- Rinse cleanly with lukewarm water so no pack remains.
✅ Before you use it
- Both the sheet mask and the wash-off pack can be used daily.
- Adjust how often you use the wash-off pack according to your skin condition.
- After opening the sheet mask, close the pouch firmly and store it away from high heat, humidity and direct sunlight.
- If you notice any abnormality during use, such as redness, swelling or itching, stop using it.
Keana Nadeshiko Lineup: Official Prices
These are the official Japanese tax-included prices for Keana Nadeshiko’s main lineup. Actual selling prices may vary by store and time.
1️⃣ Okome Series｜お米シリーズ
| Okome no Mask お米のマスク | 10 sheets / 715 yen | A daily rice sheet mask containing Rice Serum |
| Okome no Pack お米のパック | 170g / 1,375 yen | A wash-off rice pack you use for 5 minutes after cleansing and rinse off |
| Okome no Sengan お米の洗顔 | 50g / 1,650 yen | A powder cleanser using rice powder and kaolin |
| Okome no Cleansing Oil お米のクレンジングオイル | 145mL / 2,420 yen | A cleansing oil containing rice bran oil that needs no double cleansing |
| Okome no Keshosui N お米の化粧水N | 300mL / 1,760 yen | A large-volume rice moisturizing lotion with a light feel |
| Okome no Cream お米のクリーム | 30g / 1,650 yen | A moisturizing cream that seals in moisture as the last step of skincare |
2️⃣ Onnanoko Series｜女の子シリーズ
| Skin-Texture Conditioning Sheet Mask ひきしめマスク | 10 sheets / 715 yen | A sheet mask for combination skin that manages oiliness and dryness |
| Baking Soda Cleansing Gel | 100g / 1,100 yen | A gel cleanser that washes away makeup and pore grime |
| Baking Soda Scrub Wash | 100g / 1,320 yen | A powder-type exfoliating cleanser using baking soda |
| Baking Soda Face Foam | 100g / 1,100 yen | A baking-soda foam cleanser that washes gently with lather |
| Baking Soda Moist Peeling | 200mL / 1,760 yen | A wash-off gel-type exfoliating care product |
| Nose Smooth Cream Pack 小鼻つるりんクリームパック | 15g / 1,320 yen | A targeted cream pack you apply to the nose area and wipe off |
| Baking Soda Smooth Soap 毛穴石鹸 | 155g / 880 yen | A plant-oil-based soap you can use on the face and body |
| Baking Soda & Corn Body Wash Scrub | 280g / 2,200 yen | A product that combines body scrub and body wash functions |
| After Bath Oil In Spa | 150mL / 2,255 yen | An oil-in spray for the face, body and hair after bathing |
3️⃣ Otokonoko Series｜男の子シリーズ
| Men's Sheet Mask ぽっかり毛穴に 集中ケアシートマスク | 10 sheets / 715 yen | A men's moisturizing sheet mask you use for 5 minutes and remove |
| Men's Skin-Texture Conditioning Lotion N Pore Tightening Lotion For Men | 300mL / 1,320 yen | A large-volume men's lotion for use after cleansing or shaving |
| Men's Baking Soda Face Foam Baking Soda Face Foam For Men | 100g / 1,100 yen | A men's foam cleanser usable as lather for washing and shaving |
| Men's Baking Soda Scrub Wash Baking Soda Scrub Wash For Men | 100g / 1,320 yen | A powder cleanser blending baking soda, enzymes and scrub |
| Men's Baking Soda Smooth Soap 毛穴石鹸 重曹パワー | 155g / 880 yen | A full-body soap that washes away sebum and grime from the face and body |
4️⃣ Make Series｜メイクシリーズ
| Pore Hide-and-Seek Primer 毛穴消えちゃうメイク下地 | 12g / 1,925 yen | A targeted primer that corrects pores and skin unevenness on the nose area and cheeks |
| Pore Hide-and-Seek BB Cream 毛穴消えちゃうBBクリーム | 25g / 1,980 yen | An SPF30 PA+++ semi-matte BB cream in 2 shades, Pink Ocher and Ocher |
5️⃣ Hamigaki Nadeshiko｜歯磨撫子
| Salt and Baking Soda Medicated Toothpaste 薬用塩ハミガキ | 140g / 1,540 yen | A quasi-drug toothpaste for managing surface staining on teeth and bad breath |
| Baking Soda Smooth Toothpaste 重曹ハミガキ 黄ばみ対策 | 140g / 1,320 yen | A toothpaste that uses baking soda to wipe away surface staining on teeth |
| Baking Soda Fresh Mouthwash | 200mL / 1,650 yen | A baking-soda mouthwash you rinse with for about 20 seconds |
| Baking Soda Flavor Mouthwash -Ramune- | 200mL / 1,650 yen | A soda-candy-style mouthwash with a reduced spicy feel |
| Baking Soda Tooth-Cleaning Sheet 歯ぬぐいシートで 黄ばみ | 15 sheets / 1,155 yen | A portable tooth-cleaning sheet you slip over your finger |
6️⃣ Keana Nadeshiko Bath Powder｜毛穴撫子 入浴料
| Baking Soda White Skin Bath 白肌風呂 | 30g / 220 yen | A single-use moisturizing bath powder blending baking soda with silk, rice bran and fermented soy milk extract |
| Baking Soda Pore Bath 毛穴風呂 | 30g / 220 yen | A skin-texture care bath powder blending baking soda, AHA and yogurt extract |
7️⃣ Onsen Nadeshiko｜温泉撫子
| Bicarbonate Bath Yuzu 重炭酸の湯 ゆず | 50g / 330 yen | A cloudy yellow bath powder with Kochi-grown yuzu extract and a yuzu scent |
| Bicarbonate Bath Mugwort 重炭酸の湯 よもぎ | 50g / 330 yen | A bath powder with Miyazaki-grown mugwort extract and a fresh mugwort scent |
| Bicarbonate Bath Apple 重炭酸の湯 りんご | 50g / 330 yen | A bath powder with Aomori-grown apple extract and a sweet apple scent |
| Baking Soda Smooth Bath 重曹の湯 | 50g / 220 yen | A clear-water-type medicated bath powder blended with baking soda |
| Rice Moisture Bath お米の湯 | 50g / 220 yen | A milky-white medicated bath powder blended with rice bran oil and rice bran extract |
| Salt Warming Bath お塩の湯 | 50g / 220 yen | A medicated bath powder blended with salt and hot-spring mineral ingredients |
FAQ
Q. Are Keana Nadeshiko and Okome no Mask the same brand?
Keana Nadeshiko (毛穴撫子) is the brand name of Ishizawa Lab, and Okome no Mask (お米のマスク) is the name of the rice sheet mask product. The wash-off rice pack, cleansing oil, cleanser, lotion and cream are also part of the same Okome Series line.
Q. Is Okome no Mask a popular product in Japan?
Since its 2015 launch, Okome no Mask surpassed 500 million sheets in cumulative manufacturer shipments by October 2025, and 2025 marked its 10th anniversary. Okome no Cleansing Oil was selected in the cleansing oil category of LDK Best Buy of the Year 2025.
Q. Where can I buy Keana Nadeshiko in Tokyo?
Official retailers include Don Quijote, Loft, Tokyu Hands and PLAZA, and it’s sold at stores across Japan. The selection, stock and prices differ from store to store.
Q. Can I buy it tax-free in Japan?
Travelers eligible for tax-free shopping can get a tax exemption when they spend 5,000 yen or more (before tax) on the same day at the same store registered as a tax-free shop. You need your original passport, and you must not open or use the tax-free packaging before leaving Japan.
If you plan to buy Keana Nadeshiko rice packs in Tokyo, check out Okome no Mask for daily moisturizing and Okome no Pack for skin-texture and dead-skin care.
Official prices and actual selling prices can differ, so it’s a good idea to check the stock and tax-free availability at the store you visit, such as Don Quijote, Loft or Hands.
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