Standard Products Japan: Best Buys, Prices & Store Locations

Standard Products is a lifestyle goods brand created by Daiso Industries, the company that runs Daiso in Japan. Most items sell for around 330 yen, and the range covers kitchenware, tableware, bags, towels, interior goods and other everyday items. The brand keeps opening stores across Japan. This guide covers how it differs from Daiso, recommended items and prices, and store locations in Japan's main tourist areas.

Standard Products: The Brand and How It Differs from Daiso

Standard Products is a lifestyle goods brand that Daiso Industries launched in 2021. The first store opened on March 26, 2021, on the first floor of Shibuya Mark City in Tokyo, alongside a Daiso on the same floor.

The brand concept is 「ちょっといいのが、ずっといい。」 (chotto ii no ga, zutto ii), roughly "a little better, for a long time." It means making everyday goods that are a little better and last a long time. The products focus on simple design and ease of use.

How it differs from Daiso and THREEPPY

Besides Daiso, Daiso Industries runs the 300 yen shop THREEPPY and Standard Products.

Daiso is built around 110 yen items, while THREEPPY and Standard Products are built around 330 yen items.

Standard Products focuses on simple designs with consistent colors and materials, and on everyday goods made to be easy to use. It also sells products made with regional Japanese industries, such as cutlery from Tsubame in Niigata Prefecture and knives from Seki in Gifu Prefecture.

Standard Products: Recommended Items

Besides bags and everyday goods, Standard Products sells items that use manufacturing skills and materials from different regions of Japan.

① Insulated lunch bags

The insulated lunch bag is one of the items people look for most at Standard Products. Prices start at 330 yen, and there are versions with different outer fabrics and designs.

② Bags, shopping bags and eco bags

Standard Products bags range from eco bags and shopping bags to shoulder bags and totes. You'll find compact bags that fold up small, 2WAY bags you can carry on your shoulder, and totes with jute blended in, all easy to use while traveling.

2026 5th anniversary tote bags

In 2026, Standard Products released 12 tote bags with the brand logo to mark its 5th anniversary. There are plain, dot, stripe and check patterns, in styles that include two-handle and drawstring types. Prices are 330 to 550 yen.

➡️ Standard Products on Instagram: 5th anniversary totes

③ PC and tablet cases

There are cases for small electronics like chargers and power banks, and for tablets and laptops.

④ Tsubame cutlery

Standard Products cutlery is made in Tsubame (燕市), Niigata Prefecture, a city known for metalworking.

Tsubame is a center of cutlery production, from spoons to knives and forks. Cutting, shaping, polishing and washing are each handled by a different specialist factory.

The Standard Products pieces are made a little smaller than typical Western cutlery so they're easy to use in everyday Japanese meals, and the handles have a matte finish. Fingerprints and smudges also show less than on high-gloss cutlery.

⑤ Seki knives

Standard Products sells a series of kitchen knives made in Seki, Gifu Prefecture. Seki has made blades for more than 800 years and still produces kitchen knives and other bladed tools today.

A single knife goes through more than 20 steps, including pressing, heat treatment, grinding, spine finishing and sharpening. The steps are split among specialist factories and craftspeople.

The heat treatment at about 1,200℃ and the grinding of each blade one by one are especially important, because they affect the strength and cutting performance of the finished knife.

⑥ Kasama ware dishes

Standard Products also sells Kasama ware (笠間焼) tableware from Kasama in Ibaraki Prefecture. Kasama has been a pottery center since the mid-Edo period, and Kasama ware was designated a Traditional Craft of Japan in 1992.

The series is handmade by young craftspeople and goes through shaping, drying, bisque firing, glazing, the main firing and finishing. Because each piece is made by hand, color and glaze can vary slightly even within the same item.

Beyond Kasama ware, Standard Products carries a range of dishes, glasses and tableware. Seasonal lines bring glass dishes, curry plates and summer tableware such as soba choko cups, and there are also products in different materials and for different uses, like heat-resistant glass containers, acacia wood tableware and Yamanaka lacquerware.

⑦ Fluffy towels

Standard Products' fluffy towels are 100% cotton and use a spinning technique designed to reduce lint. They're made to stay absorbent even after many washes.

Colors include gray, blue, beige, green, terracotta, yellow and white.

⑧ Bath salts

Standard Products bath salts combine sea salt with Japanese plant extracts and skin-care ingredients. There are three scents, clover, angelica and birch, and each has a different blend of beauty ingredients.

⑨ Skin care

Standard Products skin care comes in two series: Setouchi Olive skin care and a series made with Susumu Seisakusho.

Setouchi Olive skin care

This series uses olives grown on Teshima (豊島) in Kagawa Prefecture. The olives harvested on Teshima are sorted by hand, and the oil is pressed within 24 hours of harvest. The facial soap uses water from Daisen in Tottori Prefecture and is made by the cold process method, aged at low temperature for more than a month.

Susumu Seisakusho skin care

This series was developed and made with Susumu Seisakusho (進製作所) in Yonago, Tottori Prefecture. Its best-known items are facial soaps aged at low temperature over a long period and face masks for different skin types.

⑩ Kumano makeup brushes

Standard Products makeup brushes were developed with Koyudo (晃祐堂), a brush maker in Kumano (熊野町), Aki District, Hiroshima Prefecture.

The Standard Products brushes use soft polyester synthetic bristles that include recycled PET. They combine traditional brush-making skills with modern materials.

⑪ Diffusers and incense

Standard Products sells fragrance items including diffusers, incense and candles. Most diffusers are 550 yen, and incense sticks start at 330 yen.

In autumn 2026, limited diffusers, refills, incense and candles came out in three scents: fig, kinmokusei (orange osmanthus) and ginmokusei (white osmanthus). Diffusers and refills are 550 yen, and incense sticks are 330 yen.

⑫ Travel organizers and travel goods

Standard Products sells organizers that work well for overnight trips, including washable mesh bags and nylon compression bags, priced at 330 to 550 yen.

⑬ Umbrellas and parasols

Standard Products sells rain gear such as clear vinyl umbrellas, rain-or-shine umbrellas, raincoats and ponchos.

⑭ Dog clothes

Standard Products also sells dog clothes for autumn and winter walks. There are two types, a hooded jacket and a sweatshirt, in several colors and sizes.

⑮ Tenugui and Banshu handkerchiefs

Standard Products sells fabric goods that use textile skills from different parts of Japan. The best-known are tenugui dyed in Sakai, Osaka Prefecture, and Banshu handkerchiefs made in Taka, Hyogo Prefecture. They're small and each comes with a story about where in Japan it was made. Both are worth a look as souvenirs while you travel.

Osaka Sakai tenugui

Tenugui is a traditional Japanese cotton cloth that is thinner than an ordinary towel and dries quickly. You can use it to dry your hands or wrap things. It takes up little space and is easy to carry on trips or outdoors.

Standard Products tenugui are made by Takeno Senko (竹野染工) in Sakai, Osaka Prefecture. The company uses roller printing, a technique it has practiced for more than 70 years, and prints sharp patterns on thin fabric.

Hyogo Banshu handkerchiefs

The Banshu handkerchiefs are made with Sewing Takeuchi (ソーイング竹内), a sewing company in Taka, Hyogo Prefecture.

High-resolution printing brings out the fine detail of the floral patterns. After printing, the fabric is cut and the edges are folded three times and sewn, a finish called mitsumaki (三巻).

Standard Products Store Locations in Japan

Standard Products has stores across Japan, including Tokyo, Osaka, Kyoto, Fukuoka and Sapporo. Below are the main stores that are easy to visit on a trip, by region.

Standard Products stores in Tokyo

Tokyo has 29 Standard Products stores according to the official store search. The list below focuses on stores in areas travelers visit often, such as Shibuya, Ginza, Tokyo Station, Shinjuku and Ikebukuro.

In Shibuya, the first store is on the first floor of Shibuya Mark City. It opens at 9:30, and there are also stores in Ginza, Tokyo Station and Shinjuku that are easy to fit into your route.

Standard Products stores in Osaka

Osaka Prefecture has 21 Standard Products stores. These are the ones in areas that are easy to visit on an Osaka trip, such as Umeda, Namba, Abeno and Uehonmachi.

Umeda has the EST store and the DT Tower store, Namba has the Namba Parks store, and Abeno has the Abeno Q's Mall store.

Standard Products stores in Kyoto

Kyoto Prefecture has 3 Standard Products stores. This guide covers the Kyoto Shijo-dori store and the Kyoto Family store. The Shijo-dori store is on Shijo-dori in central Kyoto, which makes it easy to drop by while sightseeing.

Standard Products stores in Fukuoka

Fukuoka Prefecture has 8 Standard Products stores according to the official store search. This guide covers the stores in Tenjin and Hakata, which are easy to find on a Fukuoka trip.

In Tenjin, there's the Lachic Fukuoka Tenjin store, and at Hakata Station there's a store on the 5th floor of the Hakata Bus Terminal.

Standard Products stores in Sapporo

Hokkaido has 10 Standard Products stores according to the official store search as of September 27, 2026. Of these, this guide covers the Moyuk Sapporo store, which is easy to visit on a Sapporo trip.

In Sapporo, the store is on the 2nd floor of Moyuk Sapporo. It's in central Sapporo, so it's easy to stop by while you're around Odori and Tanukikoji.

※ Store counts and hours are based on the official store search as of September 27, 2026. Stores may be added or moved and hours may change, so check the latest information before you go.

➡️ Standard Products official store search

FAQ: Tax-Free, Overseas Stores & Online Orders

Q. How is Standard Products different from Daiso?
A. Both are run by the same company, Daiso Industries. Daiso centers on 110 yen items, while Standard Products is a lifestyle brand centered on 330 yen items. It sells its own products, such as kitchenware, bags, fabric goods and interior items in coordinated colors and materials.

Q. Are there Standard Products stores outside Japan?
A. According to the official overseas store list as of September 27, 2026, there are 6 stores in Taiwan, 4 in the United States, 3 in Singapore, 1 in Australia and 1 in New Zealand.

Q. Can I order Standard Products online from outside Japan?
A. Daiso Net Store, which sells Standard Products items, only ships within Japan and does not ship overseas. For delivery within Japan, standard shipping is free on orders of 11,000 yen or more including tax.

Q. How much do I need to spend at Standard Products to shop tax-free?
A. At a store that offers tax-free shopping, you need to spend at least 5,000 yen before tax at the same store on the same day. A 330 yen item is currently 300 yen before tax, so 17 items come to 5,100 yen before tax. Japan's National Tax Agency sets the minimum for tax-free purchases at 5,000 yen before tax.

※ Not every Standard Products store offers tax-free shopping, so check whether your store does before you pay.

From November 1, 2026, Japan's tax-free system changes to a tax refund system.

👉 Japan Tax-Free Change Nov 2026: How the New Refund Works

Standard Products has everything from everyday goods around 330 yen to tableware, knives and fabric goods. What's on the shelves differs by store and season, even within the same brand. If there's a store near where you're traveling, it's fun to take your time looking around.

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