The Hyundai Omotesando: Opening, Brands & Camel Coffee
Tokyo Mate
The Hyundai Omotesando opens on July 10, 2026, on the 3rd floor of Tokyu Plaza Omotesando Omokado in Tokyo. It's about a 1-minute walk from Exit 5 of Meiji-Jingumae (Harajuku) Station. Here's the opening schedule, how to get there, the brands, Camel Coffee's first permanent store in Japan, and the TWS photocard event.
The Hyundai Omotesando Opening Info
The Hyundai Omotesando is a large flagship store that Hyundai Department Store is opening in Omotesando, Tokyo, to take its K-brands overseas. Following its regular store in Shibuya Parco, it opens on the 3rd floor of Omokado and runs as a complex retail space that reflects the spatial concept of The Hyundai Seoul’s B2 floor.
| Official store name | THE HYUNDAI (ザ・ヒョンデ) |
|---|---|
| Opening date | Friday, July 10, 2026 |
| Hours | 11:00-20:00 ※ Based on Omokado facility sales hours |
| Closed | Irregular holidays ※ Based on Omokado facility operating days |
| Store composition | 7 brands + 2 permanent pop-up spaces |
| Location | Tokyu Plaza Omotesando Omokado, 3F 📍 View on Google Maps |
Omokado Location and How to Get There
Tokyu Plaza Omotesando opened in 2012 and has 7 floors above ground and 2 below. It sits at the Jingumae intersection where Harajuku meets Omotesando, and since 2024 it has been called Omokado (オモカド), meaning “the corner of Omotesando.” The Hyundai is on the 3rd floor of Omokado.
| Line | Station / Exit | Time |
|---|---|---|
| Chiyoda / Fukutoshin | Meiji-Jingumae Station Exit 5 | About 1 min walk |
| JR Yamanote | Harajuku Station East Exit | About 4 min walk |
| Ginza / Hanzomon / Chiyoda | Omotesando Station Exit A2 | About 7 min walk |
Brands and Pop-up Spaces
As of the official announcement on June 8, 2026, The Hyundai Omotesando has 7 brands: 5 fashion brands plus lifestyle. Of these, five brands are landing in Japan for the first time: COYSEIO 038, rolarola, DOUBLE LOVERS, HIETA, and Camel Coffee.
| Brand | Notes |
|---|---|
| COYSEIO 038 | Minimal silhouettes · first store in Japan |
| rolarola | French chic mood · first store in Japan |
| DOUBLE LOVERS | Eyewear blending high fashion and art · first store in Japan |
| HIETA | Style proposals with a lifestyle sensibility · first store in Japan |
| STAND OIL | Simple, refined designer bag brand |
| Camel Coffee | Café brand introducing Seoul's contemporary coffee culture · first store in Japan |
| WITHMUU | K-POP albums and official goods |
✅ Camel Coffee’s first store in Japan
Camel Coffee is a café brand that started in Seongsu, Seoul, in June 2017. It now runs about ten stores and has widened its reach through brand collaborations across culture, art, fashion, and lifestyle, all built on a classic sensibility. The Hyundai Omotesando store is Camel Coffee’s first opening in Japan.
✅ Two permanent pop-up spaces
POP-UP ICONIC and POP-UP SQUARE are two permanent pop-up spaces that present fashion, lifestyle, IP content, and food and drink brands in rotation. Brands and content are swapped out over time, so what you can see may differ depending on when you visit.
✅ THUG CLUB limited collection
To mark the opening of The Hyundai Omotesando, THUG CLUB is presenting a globally exclusive capsule collection for the first time. It reinterprets the brand’s archive and signature pieces into a The Hyundai limited collection made up entirely of black items.
✅ Opening limited items and purchase perks
| Brand | Limited items / purchase perks |
|---|---|
| COYSEIO 038 | A THE HYUNDAI exclusive-design eco bag planned as a gift for purchases of 20,000 yen or more |
| HIETA | Limited BECKY BAG DOT VERSION release · a TOKYO EDITION keyring or scarf planned as a gift for buyers |
| STAND OIL | MIO bucket bag limited color release · a sunglasses holder for purchases of 10,000 yen or more, and a keyring for 20,000 yen or more (planned) |
※ The prepared quantities and end dates for the limited items and purchase perks have not been announced, so check the latest notices before you visit.
TWS Photocard Event
To celebrate the opening, The Hyundai Omotesando is running a TWS photocard giveaway campaign. TWS is taking part as the official ambassador of the THE HYUNDAI global project, and buyers who meet the conditions receive a limited set containing all 9 unreleased visual photocards.
The TWS photocards run until the prepared stock is gone. The limited items and purchase perks for each brand may also change depending on how things go, so check THE HYUNDAI JAPAN official channels before you visit.
| Purchase condition | Spend 5,000 yen or more (tax included) at THE HYUNDAI participating brands |
|---|---|
| Gift | TWS set of 9 unreleased photocards |
| Period | Daily 11:00-20:00 from Friday, July 10, 2026 |
| Venue | The Hyundai Omotesando, Omokado 3F |
| End condition | Ends when the prepared stock runs out |
| Official Instagram | ➡️ [Official] Check The Hyundai Omotesando notices |
The Hyundai Global and Eyesmag also released a “MEET YOUR SEOUL” campaign editorial. Through a photo shoot and video of the six members of TWS filmed at The Hyundai Seoul, you can see the concept of the The Hyundai global project connecting Seoul and Tokyo.
➡️ Eyesmag TWS × The Hyundai MEET YOUR SEOUL editorial
The Hyundai Omotesando lets you browse K-fashion, K-POP, and Korean café brands in one place, so it fits neatly into a Harajuku and Omotesando shopping route. Once you’re done shopping, be sure to stop by Chiikawa Bakery on the same floor too.
🧡 Tokyo Mate Travel Guides
👉 Chiikawa Bakery | Visiting Hours Without a Reservation & Goods
👉 Omotesando Recommended Course | Cafés, Shopping, Restaurants & Architecture
👉 Omotesando Shiawase no Pancake | Waiting, Menu & How to Get There